Email Marketing Glossary

 

Email Marketing Glossary

Email marketing has its own vocabulary that can sound confusing. But don’t worry! We’ve included a simple email marketing glossary to help you learn the key terms so you can plan your email marketing strategy easily.

Subscriber: anyone who has signed up or opted in to receive email from you

Opt in (verb): choosing to receive marketing emails from a person, brand, or business

Optin (noun): an incentive for people to subscribe to your list; also called a lead magnet

List: a collection of email subscribers; a list may contain multiple groups or segments

Group: a category of subscribers within a list set up by the brand or business

Segment: a category of subscribers created automatically based on their subscription activity, such as timezone, engagement rate, purchase history, and more

Automation: a series of pre-written emails that go out automatically in response to a subscriber’s actions, such as an abandoned cart automation; also known as email sequence or autoresponder

Broadcast: a one-time message you send to groups or segments on your list; also known as newsletters, announcements, promotion

Optin Form: a signup form where visitors can join your email list; optin forms can be popups, inline, fullscreen, slider, floating and more

Landing Page: a standalone page containing an optin form people can use to opt into your email list

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