The Fundamentals of Email Marketing

 

The Fundamentals of Email Marketing

Before diving into the strategies you’ll use to build and leverage email marketing, let’s cover the fundamentals. These tips will help you maximize your email marketing campaign, which we’ll dive into next. 

  1. Stay Human: Email marketing is popular—which also means it is competitive. Use email to speak directly to your users, use their name, and let them see the human side of your brand. 
  2. Use Engaging Titles, But Don’t Bait And Switch: Using interesting subject titles is crucial to increasing email open rates, but keep them on topic and non-spammy. If users feel duped, they’re likely to unsubscribe or mark your message as spam, which impacts deliverability. 
  3. Keep Messages Short: Most email is read on a mobile device, so keep your copy concise and to the point. Direct users to a blog post or landing page if you need to share a ton of information. 
  4. Include CTAs at the Top and Bottom: On landing pages, CTAs are always included above the fold—use the same strategy with email by including strong CTAs after the first paragraph and again at the end. 
  5. Ask Permission and Deliver On Your Promises: Never buy email lists—that is illegal in most cases and won’t deliver ROI. If you offer a deal or great content, make sure to deliver high-quality content or offers.

Comments

Post a Comment

Popular posts from this blog

How Email Marketing Works

  How Email Marketing Works Wondering how to get started with email marketing? Email marketing is made up of several moving pieces, but that doesn’t mean it has to be complicated. Here’s how it breaks down… 1. Start With Your List : The bottom line is that you can’t send out email marketing campaigns if you have no one to send them to. And the other thing to remember is that email marketing won’t work if you don’t have  the right  people on your list. That means you need to capture leads to grow your email list with your target audience. For that, there’s no better tool than OptinMonster: OptinMonster is the world’s #1 lead generation software. We empower businesses to create stunning optin campaigns in a matter of minutes with zero coding skills required. Then, using our highly advanced targeting rules, you can display these campaigns to the right people at just the right time in their customer journey. As a result, you can drastically grow your list with quali...
Read more

Email marketing basics

  When to Use Email Marketing There are many ways to use email marketing — some of the most common including using the tactic to: Build relationships: Build connections through personalized engagement. Boost brand awareness: Keep your company and your services top-of-mind for the moment when your prospects are ready to engage. Promote your content: Use email to share relevant blog content or useful assets with your prospects. Generate leads: Entice subscribers to provide their personal information in exchange for an asset that they’d find valuable. Market your products: Promote your products and services. Nurture leads: Delight your customers with content that can help them succeed in their goals. Email Marketing Benefits There are over 4 billion email users worldwide, so if you’re looking for a way to reach your customers, email is the perfect place to find them. As of 2020, email generates $36 for every dollar spent. 79% of marketers list email marketing in th...
Read more