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  Growing Your Email List What most people do when they want to build an email list is to put an optin form on their website and hope that people sign up. Unfortunately, this strategy usually doesn’t work very well. To grow your email list, you need to attract people with a compelling offer. You need a  lead magnet . What is a Lead Magnet? A lead magnet (a.k.a. an optin bribe) is something awesome that you give away for free in exchange for an email address. It doesn’t have to cost you anything to create; most lead magnets are digital materials like PDFs, MP3 audio files, or videos that you can create yourself at minimal or no cost. It can be absolutely anything you want, so long as it provides value to your visitors for free. Some popular lead magnet examples are: ebooks A cheat sheet of tips or resources White papers or case studies A webinar Free trials or samples A free quote or consultation Quizzes or a self-assessment A coupon The possibilities are endless! For even more...

  How Email Marketing Works Wondering how to get started with email marketing? Email marketing is made up of several moving pieces, but that doesn’t mean it has to be complicated. Here’s how it breaks down… 1. Start With Your List : The bottom line is that you can’t send out email marketing campaigns if you have no one to send them to. And the other thing to remember is that email marketing won’t work if you don’t have  the right  people on your list. That means you need to capture leads to grow your email list with your target audience. For that, there’s no better tool than OptinMonster: OptinMonster is the world’s #1 lead generation software. We empower businesses to create stunning optin campaigns in a matter of minutes with zero coding skills required. Then, using our highly advanced targeting rules, you can display these campaigns to the right people at just the right time in their customer journey. As a result, you can drastically grow your list with quali...

  Email Marketing Glossary Email marketing has its own vocabulary that can sound confusing. But don’t worry! We’ve included a simple email marketing glossary to help you learn the key terms so you can plan your email marketing strategy easily. Subscriber:  anyone who has signed up or opted in to receive email from you Opt in (verb):  choosing to receive marketing emails from a person, brand, or business Optin (noun):  an incentive for people to subscribe to your list; also called a lead magnet List:  a collection of email subscribers; a list may contain multiple groups or segments Group:  a category of subscribers within a list set up by the brand or business Segment:  a category of subscribers created automatically based on their subscription activity, such as timezone, engagement rate, purchase history, and more Automation:  a series of pre-written emails that go out automatically in response to a subscriber’s actions, such as an abandoned cart ...

  Why Email Marketing is Important We’ve covered the biggest question, what is email marketing, but haven’t gotten into why email marketing is so very important for your business. Let’s talk about that now. Despite the rise of social media and unsolicited spam email (which is never a good marketing strategy, by the way), email remains the  most effective way to nurture leads  and boost customer loyalty. There are many reasons you should make email marketing one of your top priorities, but here are the top 3: 1. Email is the #1 communication channel.  Did you know that at least 99% of consumers check their email on a daily basis? That can’t be said of any other communication channel. 2. You own your list.  On any social media platform, your account (along with all your fans and posts) could be suspended or deleted at any time, for any reason, without notice. However, you own your email list. No one can take those leads away from you. 3. Email just ...

  The Fundamentals of Email Marketing Before diving into the strategies you’ll use to build and leverage email marketing, let’s cover the fundamentals. These tips will help you maximize your email marketing campaign, which we’ll dive into next.  Stay Human:  Email marketing is popular—which also means it is competitive. Use email to speak directly to your users, use their name, and let them see the human side of your brand.  Use Engaging Titles, But Don’t Bait And Switch : Using interesting subject titles is crucial to increasing email open rates, but keep them on topic and non-spammy. If users feel duped, they’re likely to unsubscribe or mark your message as spam, which impacts deliverability.  Keep Messages Short:  Most email is read on a mobile device, so keep your copy concise and to the point. Direct users to a blog post or landing page if you need to share a ton of information.  Include CTAs at the Top and Bottom : On landing pages, CTA...

  An email marketing provider (ESP) is a great resource if you're looking for any level of support while fine-tuning your email marketing efforts. For example, HubSpot's Email Marketing tool allows you to efficiently create, personalize, and optimize marketing emails that feel and look professional without designers or IT. There are a variety of features to help you create the best email marketing campaigns and support all of your email marketing goals. Additionally, you can analyze the success of your email marketing so you can share the data that matters most to your business with your team. The best part? You can use HubSpot's Email Marketing service for free. Here are examples of features services like HubSpot offer to consider when choosing an email service provider: CRM platform with segmentation capabilities Good standing with Internet Service Providers A positive reputation as an email service provider (ESP) Easy-to-build forms, landing pages, and CTAs A...

  When to Use Email Marketing There are many ways to use email marketing — some of the most common including using the tactic to: Build relationships: Build connections through personalized engagement. Boost brand awareness: Keep your company and your services top-of-mind for the moment when your prospects are ready to engage. Promote your content: Use email to share relevant blog content or useful assets with your prospects. Generate leads: Entice subscribers to provide their personal information in exchange for an asset that they’d find valuable. Market your products: Promote your products and services. Nurture leads: Delight your customers with content that can help them succeed in their goals. Email Marketing Benefits There are over 4 billion email users worldwide, so if you’re looking for a way to reach your customers, email is the perfect place to find them. As of 2020, email generates $36 for every dollar spent. 79% of marketers list email marketing in th...